Many photographers struggle to decide whether to print in house, or to go with one of the many pro-labs now offering affordable prints to pro-photographers. If you are printing your pro-prints at Walmart...well, you need to rethink that pronto and get a White House Custom Color account. Your customers will thank you. Especially when the prints still look awesome 20 years from now.
When my sister-in-law first got into photography, I was helping her with a lot of her digital retouching. Sometimes though, the prints that we had worked on would come out looking weird when they were printed by the pro-lab she was using. After a dizzying experience at the first PPA conference we attended together we cooked up the idea of me becoming a mini-pro lab for her. Here's what that led to:
First, I ordered the Epson 9800 printer. It is a thing of great beauty. It'll print up to 44" wide. Think about that for a minute. That is REALLY big. It'll print on canvas, photo paper, and fine art paper with no problems. I can use it with rolled paper or feed individual sheets into it. We had grand visions of selling lots and lots of big prints which would help defray the cost. It takes up a good chunk of my office space. It cost about $6000. The ink cartridges I buy are around $120 each, and it takes 8 colors of ink.
Next, I needed paper. After testing a few different luster papers we decided we liked the Kodak Professional Luster paper the best. So I ordered up a few rolls. 10" rolls are great for 8x10 prints and smaller. 16" rolls are great for mid-sized prints, and for bulk 4x6 prints. 24" rolls are great for big prints and mass printing but I personally don't recommend paper prints bigger than 16x20. Instead I recommend canvas prints. So, I tried a few different canvases and decided I liked the color gamut and texture of the Epson Canvas the best. I use the PremierArt Water Resistent Canvas. We really REALLY wanted to offer greeting cards and so I went on a search for the perfect paper for that paper. I LOVED the Hahnemuhle Fine Art Papers but I really thought having something on a roll would be better. I tried a variety of different papers from Breathing Color but despite their claim to be anti-curl, the paper still had major curl after printing and I needed something flat for the cards. Now I have a closet full of rolls of Breathing Color paper sample rolls. I tried pre-scored fine-art paper cards but I couldn't print full-bleed on them, and they didn't work well on my desktop printer feeder. Oh yeah, I forgot to mention I also have an Epson 2200. I did decide I could do custom flat cards pretty easily with sheet paper and cutting the cards to size. I'm now using Hahnemuhle Museum Etching paper for single sided prints, and Hahnumuhle Photo Rag Duo for double sided printing. Both product beautiful prints and have great texture and weight. I use the Photo Rag for my business cards which I print in small batches so I can customize them for the season.
Okay, so now I needed envelopes so I ordered various samples and decided on the bright white envelopes and translucent envelopes, both from Red River Paper. And I ordered some stationary boxes for delivering cards and envelopes to customers.
Well, I didn't want to have all this equipment and supplies and not have beautiful prints so I ordered the X-Rite Pulse ColorElite System which allowed me to not only calibrate my monitor, but to create custom profiles for my printer for the various papers that I use. These are more accurate than using the canned profiles. The cost for the system, about $1200.
When we started out I was pretty much doing all my work on my bitty little mama laptop. You know, a small laptop that I can tote around with one hand while carrying one of the kids with the other. So, I upgraded to a massive Alienware workstation which I think ran about $3000. It is huge and very heavy so it sits on the floor under my desk. I have a dual monitor setup with one large monitor as my workspace, and a smaller monitor where I can keep palettes open and a small window with TV (because I need TV on to work).
And this list doesn't include the 54" Rotatrim cutter I have to cut the paper/canvas that comes off the printer, the Breathing Color Glamour II varnish I use to finish my canvases, the packaging for the prints, the time it takes to actually cut all those prints, the shipping to send them to my sister-in-law. Yeah, So we're talking about about a $15000 investment to get started the right way. That is a lot of prints. And I still can't do EVERYTHING. I don't gallery wrap, I don't do a lot of mounting, I still don't do folded cards. And the supplies are not cheap which are the recurring costs.
If I had it to do over again: I'd go to http://www.whcc.com and we'd each setup an account and we'd do all the printing through them. If I had calibrated my monitor we probably would have had better luck printing with them anyway. Now my sister-in-law is using them for almost all of her printing because they have practically unlimited options (papers/finishes/mounting/sizes) and their prices are hard to beat. And if you place a big enough order you might even get some blow-pops in your order.
Having said that, I love that I can print myself. But it is definitely not for everyone. I just spend $400 on restocking paper to prepare for the holiday printing. It cost me almost $1000 every time I have to refill all the inks in my printer. The good news is I can get the inks from a local distributer and I can even pick them up so I don't keep a big supply here in my home. I moved the game room around in our house so half of it houses the printer, cutter, and a couple of tables for working on which are "hidden" behind a large bookcase. I use the bookcase as a room divider and the area in front works at a client review area with lots of samples of my products and some seating for the families when they come to see their slideshows (which I project against a blank wall across from the bookcase). My linen closet has been cleared of towels and now houses all my paper and packaging.
What has your experience been with printing yourself versus using a pro lab?
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