Not to be outdone by those who take the outsourcing approach, for many photographers the option of offering custom high quality press-printed cards and other photo gifts is a way to draw families in for those holiday sessions. I think my second holiday season I went WAY overboard and bought every holiday template that was available from any vendor - seriously, I think I had something like 100 holiday card choices. It was overwhelming for me, and for my clients.
The third year I purchased a much smaller number of templates and only offered them after a minimum purchase to avoid putting so much work in to the holiday cards and not making enough money on the session as a whole. It was a MUCH better option.
Last year I purchased even fewer holiday card templates and I only offered a custom design service to my very best clients. I outsourced everyone else and it was an AWESOME combination for me. I always do my own cards too. And my company cards.
Believe me, I totally understand how photo card template shopping can be like eye porn for photographers. So many templates, so little time. So here are a few of my favorites this year!
I am such a big fan of pretty much anything Design Aglow puts out. I just love the style!!! Especially after meeting the lovely Lena Hyde at Learnfest, I continue my love affair with all things DA. I especially love the rich colors of Design Aglow products and I think they look especially yummy printed on the art watercolor paper from WHCC.
This year you can stand out from the crowd by offering round holiday cards that double as an ornament! And the template collection also includes square versions for those looking for a more traditional card but loving the style. I think these would also be great as the studio card that goes out to your customers...I can imagine starting that as a tradition.
You know what would also be fun for these? To have them made into coasters!!! Right? I know My Own Labels offers photo coasters.
This collection of holiday cards throws tradition aside and makes holiday cards fun! I love that you can use them as they are, or customize them for your clients!
Looking for something more traditional? And something to work with that vintage faded photo feel that is SOOOO hot right now? Check out his collection - it totally took my breath away and better yet, the designs are for the outside AND inside of a folded card for a totally polished look!!
Jaime Schultz Designs
The very first photo card template I ever bought was from Jaime Schultz Designs. At one point I owned everything ever designed by her. Her offerings have expanded so much over the last few years and now there is a beautiful online storefront to go with it.
One of the things I really like about her card collections is that there is so much variety in each collection AND that they usually include at least one 5x5 trifold option or a accordian fold option (I LOVE 5x5 Trifold cards).
Swiss Miss Design Haus
Swiss Miss has super cute designs and for those looking to save some money, you can buy individual card templates.
One of the things I really like is that she offers wide format cards (where the card opens on the short side). I think it is a fun and different way to layout your cards. I actually used the card design above last year for my holiday cards and love them.